|
14 de abril de 2009, 10h20
|
|
CEGEDIM DENDRITE PERMITE A LA INDUSTRIA FARMACÉUTICA OPTIMIZAR SUS RELACIONES CON SUS CUENTAS CLAVE
|
Cegedim Dendrite lanza la última versión de la solución CRM Mobile Intelligence y permite a la industria farmacéutica optimizar sus relaciones con sus cuentas clave
PARÍS, Francia - 2 de abril de 2009 - Cegedim Dendrite anuncia hoy el lanzamiento de Mobile Intelligence Key Account Management, una nueva solución de CRM (Customer Relationship Management) para ayudar a los laboratorios farmacéuticos a promover sus marcas y optimizar sus relaciones con las cuentas clave del sector de las ciencias naturales.
"El cambio de un modelo de promoción de masas a una gestión más personalizada de la relación con el cliente es una realidad en muchos países. Las cuentas clave influyen en el modo en que se realizan los reembolsos, las recetas y los suministros de medicamentos, convirtiéndose así en objetivos privilegiados del sector farmacéutico y de las ciencias naturales.", explica Laurent Labrune, Presidente del Consejo de Administración de Cegedim Dendrite.
To face this evolving and complex environment, Pharmaceutical companies require a specific solution which matches their business processes. By helping them manage by account the complex decision making processes and multiple stakeholder's interactions on key topics, such as formulary agreements, Mobile Intelligence Key Account Management (KAM) solution bridges the gap.
"Our new version of Mobile Intelligence squarely addresses the pharmaceutical industry's need to get a 360-degree view of its most important accounts and their environment, thus boosting customer service to unprecedented levels" says Laurent Labrune. "Cegedim Dendrite is committed to developing solutions and services to meet the business needs of the life sciences industry. The management of relationships between key stakeholders is a competitive advantage for our customers"
A recent report from leading industry analyst Gartner (Ref. G00162799 - Nov. 2008) recommends evaluating Cegedim Dendrite Mobile Intelligence KAM solution for pharmaceutical companies seeking a comprehensive team business management tool from objective setting to execution.
To read the full Gartner report and to see how Mobile Intelligence Key Account Management module can improve efficiency, visit www.cegedimdendrite.com/Demo-KAM
About Cegedim Dendrite: Cegedim Dendrite provides the pharmaceutical companies around the world with vital support for successful Customer Relationship Management (CRM) activities. With nearly 200,000 sales representatives using its products worldwide, Cegedim Dendrite is the world's leading CRM provider for the life sciences industry. This business unit, created in May 2007 when the France-based Cegedim S.A. Group acquired Dendrite International, also provides sales, marketing and regulatory compliance solutions in more than 80 countries. To learn more, please see our website: www.cegedimdendrite.com
About Cegedim: Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, pharmaceutical companies, healthcare professionals and insurance companies. The world leader in pharmaceutical CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs more than 8,400 people in 80 countries and generated revenue of E849 million in 2008. To learn more, please visit our website: www.cegedim.fr
Listed on NYSE Euronext Paris, compartment B - ISIN FR0000053506 - Reuters CGDM.PA - Bloomberg CGM
Media Inquiries:
| Cegedim Dendrite | Cegedim Group | | Karine RENAUD | Aude Balleydier | | Communications Manager EMEA | Media Relations | | Tel.: + 33 (0)1 49 09 23 74 | Tel.: 01 49 09 68 81 | | karine.renaud@cegedimdendrite.com | aude.balleydier@cegedim.fr |
Copyright Hugin
Este anuncio fue transmitido por Hugin. El emisor es el único responsable del contenido.
[CN#151758]
|
|
|
